Right across the street from the Port Authority is a billboard that I don't get. It's been there since the first day I interned at CV. Every morning I walk out of the bus terminal and the city greets me with a massive billboard for YKK zippers. I could go on and on about how I'm not sure who they're advertising to, and why I don't think people by pants based on the zipper brand, but ...
Today I wore an old pair of jeans to work that are notorious for letting the fly fall open without my knowledge. Twice I caught myself walking around zipper agape, bold blue homer simpson boxers triumphantly peaking their head out from inside my pants. Now I think I understand and, upon further inspection, the zipper that keeps betraying me was made by YKK.
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